Make My Logo Bigger with Special Guests Jeff White and Carman Pirie

Today on Make My Logo Bigger, we’re joined by Jeff White and Carman Pirie, co-founders of Kula Partners - an agency dedicated to helping leading manufacturers digitally transform their marketing and sales.

With decades of combined experience, Jeff brings deep expertise in user experience, web design, and accessibility, while Carman leads with a strategic lens on marketing, communications, and growth. Together, they’ve built Kula into a standout HubSpot partner known for driving results and challenging the ordinary.

In this episode, they share their perspectives on digital transformation, what manufacturers often get wrong, and how businesses can better connect strategy, design, and sales to drive meaningful impact.

Learn more about Jeff, Carman & Kula Partners:

Kula Partners Website

Jeff White on LinkedIn

Carman Pirie on LinkedIn

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Make My Logo Bigger With Special Guest Paul MacKinnon

On this week’s episode of Make My Logo Bigger, we welcome Paul MacKinnon, a leader who helps cities thrive. Paul has spent nearly 30 years shaping vibrant downtowns, including the past 20 as CEO of the Downtown Halifax Business Commission, where he supports more than 1,700 businesses through advocacy, beautification, marketing, and community engagement.

Beyond Halifax, Paul serves on boards including the International Downtown Association, Downtowns Atlantic Canada, and the Royal Nova Scotia Tattoo, and is a co-founder of the Art of City Building conference and Halifax International Fleet Week. A Dalhousie graduate with a BComm and MBA, he’s also completed executive leadership programs at Wharton.

Sit back as we talk city-building, leadership, and the long view - it's an episode you won't want to miss.

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Make My Logo Bigger with Special Guest PIerre Tabbiner

In this episode of Make My Logo Bigger, we sit down with Pierre Tabbiner, a Halifax-born creative with over 22 years of experience and a reputation for blending strategic thinking with eye-catching design. For Pierre, great work isn’t just award-winning, it’s purposeful, impactful, and made with the audience in mind.

An honours graduate of NSCC’s Graphic Design program, Pierre has partnered with some of Atlantic Canada’s most recognized brands, including Benjamin Bridge, Tourism Nova Scotia, Made With Local, and the Black Business Initiative. Outside the studio, he’s constantly experimenting with new mediums and building a life in Windsor, NS, where creativity fuels his day-to-day life.

Tune in as we explore Pierre’s creative philosophy, the power of work that truly connects, and what it takes to make design that leaves a lasting impression.

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Make My Logo Bigger With Special Guest Navdeep Parmanand

Today on Make My Logo Bigger, we’re exploring the intersection of branding, design, and social impact with Navdeep Parmanand, a social entrepreneur and founder of Celebrate Your Curves. Navdeep is reshaping what inclusive fashion looks like through a made-to-measure brand grounded in body positivity, adaptive design, and sustainability.

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Originally from Punjab, India and now based in Canada, she challenges outdated beauty standards and builds purpose-driven connections through collaborations, elevating people with disabilities, older adults, and underrepresented communities.

Navdeep exemplifies how meaningful marketing begins with meaningful impact, and why the future of fashion belongs to those designing with intention. We hope you enjoy!

Learn more about Navdeep:

Navdeep on LinkedIn

Celebrate Your Curves

Listen to Make My Logo Bigger on:

Spotify

Apple Podcasts

Refocusing on What Matters: Our Strategic Shift Toward the Medical Sector

For more than twenty years, the creative team at JIVE Photographic Productionshas helped shape the visual identity of Atlantic Canada. From custom ad campaigns to branded content and multimedia storytelling, we’ve had the privilege of working with organizations and agencies across every industry, producing work that connects, inspires, and delivers results.

When we took a step back and asked ourselves, what kind of work do we truly love doing? The answer was clear: We’re most passionate about creating stories that make a difference... projects that have a positive impact on people’s lives and contribute to the well-being of our communities.

As we reflected on the work that delivered the greatest sense of purpose, a pattern emerged: many of these meaningful collaborations were with organizations in the medical and healthcare sector.

Shaping Healthcare Stories Through Visual Excellence

Today, we’re bringing our decades of experience and artistry to a new purpose: empowering healthcare organizations to communicate vital messages with clarity, heart, and humanity.

Our work in healthcare photography in Halifax and beyond has shown us how powerful visual storytelling can be in supporting the essential work of healthcare professionals. Whether through hospital photography for marketing, corporate headshots for healthcare professionals, or editorial medical photography for publications, our goal is to help healthcare organizations tell stories that foster trust, compassion, and connection.

We know that healthcare stories matter now more than ever. As Nova Scotia continues to face challenges related to healthcare staffing and resource allocation, effective communication is essential to attracting talent, informing the public, and reinforcing support for those on the front lines. Through healthcare advertising photography, we help clients visually express their values, highlight innovation, and celebrate the individuals behind the care.

Building Trust Through Visual Storytelling

Our team believes that every healthcare story, whether it’s a patient journey, a medical innovation, or a community initiative, deserves to be told with precision and empathy. We partner with marketing agencies, hospitals, and healthcare institutions to create custom professional healthcare photography packages designed to capture authenticity and elevate your message.

Through our lens, we’ve seen firsthand how strong visual narratives can educate, inspire, and build lasting relationships.

Supporting Nova Scotia’s Medical Community

We’ve already had the privilege of collaborating with leading healthcare organizations such as Doctors Nova Scotia, Nova Scotia Health, Pharmasave, The IWK, The Mental Health Foundation of Nova Scotia, and The College of Family Physicians. These partnerships have deepened our understanding of what healthcare communication requires: sensitivity, collaboration, and the ability to tell complex stories in simple, human ways.

At JIVE, we approach every project (whether it’s a campaign, a portrait session, or a full-scale video production) with respect for the people and purpose behind it. Our work helps healthcare organizations build awareness and inspire confidence in the care they provide.

Award-Winning Work & Global Reach

Choosing JIVE Photographic means working with a team whose photography and video production have been recognized internationally for both technical excellence and emotional resonance. Every campaign we craft is built on a foundation of creativity, collaboration, and impact - ensuring your message connects with the audiences that matter most.

See Our Impact

See our approach through this highlight reel showcasing recent healthcare projects JIVE has worked on. 🎥

Let’s Connect

If your organization is looking to amplify its message, attract new talent, or tell your story through authentic visuals, we’d love to collaborate. Let’s talk about how strategic healthcare photography in Halifax can help you achieve your goals.

Reach out today to explore how our professional healthcare photography packages can support your mission: email us at james@jivephotographic.com