Personal Projects with Katie Jazic

The images you see are from an idea we at JIVE have had for a while now. It started with us wanting to build a couple of 4’ x 8’ flats, to use as reflectors, negative fill etc. and we discovered some wood veneer 4’ x 8’ pieces at the back of our studio, that we had used for another project. We really like the natural texture of these pieces so we framed one side of both of them with 1/2 inch x 2 inch strapping to make the more rigid. As this would allow us to set them up vertically into a corner piece. This then served as a mini set for individual portraits etc. which we wanted to experiment with. Since the existing panels were not the colour or tone we wanted, we commissioned local artist Jack Kelly to paint them for us. We worked with Jack to get the colours and shading we wanted. We also instructed him that we wanted to retain as much of the texture as possible. 

 Jack went to work on this using everything from rollers, brushes, rags, and torn up rollers etc. And as a happy accident ended up using some of the existing panel colour as it worked really well with the colours we added. Once we had these all completed, we just needed the right subject. We were looking for someone who had dance experience and was comfortable in front of the camera. We did some in-house casting through our casting specialist Samantha Gracie, who found us Katie Jazic. Katie was a perfect fit for this, as she studies dance in Toronto and is very comfortable in front of the camera, and was happy to play with us and brought a great attitude. We provided her with some wardrobe instructions and I brought some other options as well. I had 2-3 ideas for this corner shoot. First, I wanted her to simply dance and move within the corner set. And I photographed this with strobes so we were able to freeze any motion. Then I instructed her to act like the walls were closing in, which produced some really interesting images. She tried on various wardrobe options to arrive at the shots you see here.

Which one is your favourite ?

Make My Logo Bigger With Special Guest Jeff Simpson

Today, we’re welcoming back award-winning Creative Director and Art Director, Jeff Simpson. After nearly two decades in agency life, Jeff has struck out on his own with an independent creative practice focused on making brands feel more human.

Make My Logo Bigger with Special Guest Jeff Simpson
Hosted by James Ingram

We chat about the leap into working for himself, how his creative perspective has evolved, where he sees AI heading and what’s inspiring his work these days. Sit back and enjoy!



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Make My Logo Bigger with Special Guest Shawn King

Shawn King is back on Make My Logo Bigger! Now Senior Vice President and Executive Creative Director at NATIONAL PR, Shawn joins us to discuss creative leadership, agency life, and what’s changing across the industry.

Make My Logo Bigger with Special Guest Shawn King
Hosted by James Ingram

With over 30 years of experience and a belief that the best ideas are often the simplest ones, Shawn brings plenty of perspective, stories, and common sense to the conversation. Sit back and enjoy!



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Make My Logo Bigger With Special Guest Terri Roberts

This week on Make My Logo Bigger, we sit down with Terri Roberts, Creative Director at Ray Agency and one of Atlantic Canada's most accomplished creative leaders. With more than 25 years of experience, Terri has helped shape award-winning campaigns for some of the region's most recognizable brands while championing creativity, mentorship, and leadership. Join us for a conversation about building great work, fostering creative culture, and the evolving role of creativity in business.

Make My Logo Bigger With Special Guest Terri Roberts
Hosted By James Ingram

Learn more about Terri Roberts:

Ray Agency

Terri on LinkedIn

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Make My Logo Bigger with Special Guest MJ Leslie

Today on Make My Logo Bigger, we’re joined by MJ Leslie, founder of Chapter 3 Ltd., a consulting firm that helps start-ups and small businesses navigate critical moments of growth. In this conversation, MJ helps us dig into what it really takes to scale a business, spot opportunity in complexity, and guide companies through their most pivotal chapters. Enjoy!

Make My Logo Bigger with Special Guest MJ Leslie
Hosted by James Ingram


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