Client questions answered: Can you rely on your videographer to help creatively with the script?

When requesting video content, you can lean heavily on either your videographer, or the ad agency in which you have decided to work with, for any aspect of the project. We are creatives by profession and never want the client to feel overwhelmed with any phase of the process. All we will need from you, is the general idea for the video - will there be dialogue? Will it be interview or script based? 

Once we have an accurate idea of what your vision is we can do the grunt work. With tons of experience in the advertising industry we have great knowledge as to what is important to cover, and what isn’t. 

This isn’t to say that you won’t or can’t be involved in varying degrees. We believe in collaboration and communication above all else. Any and all scripts/questions will be reviewed by you, the client, and signed off on once approved. You can also create your own script/questions and simply lean on us as a second set of eyes.

Remember, you are the client and we are here to help you realize your vision and bring it to life - no matter what stage it is at!

We are here to elevate your brand, so the more we can collaborate with you, the better.

Great communication, equals great results.

Client questions answered: Who owns the images produced from your shoot?

You may have wondered, with all the shots being taken on the day of the shoot, who actually owns the images being captured? Well this is a great question, and one that you should know before entering into a contract with your photographer of choice. 

By law, the photographer owns the copy right to the images, but as the client you get to dictate or request the required image usage.

When we quote on a photography job for a client or ad agency, the first set of questions we ask usually helps clarify this: “Do you, as the client, want to own the images we produce for you? Do you have specific usage needs? Do have a time line with specific requirements?”

To understand this, let’s say you are looking to work with a photographer for a specific billboard campaign. This campaign calls for a certain amount of billboards for a specified period of time. In this case it would be much more cost effective to ask your photographer to only charge you for a usage fee for these specific media buy images. With the requirements of this hypothetical billboard campaign you would not need to own all images shot, saving you money while still accomplishing your needs.

Having said this, we at JIVE often produce a finite amount of images for our clients and include all rights to the images when sending them over. This practice began out of a want to be more flexible, and we have found that adapting this way has helped us support small businesses with smaller budgets, but more needs. 

In conclusion, the best practice is to always ask questions and to have a clear goal in mind when it comes to how many images you want to have by the end of the project.  

A good photographer will work with you to accomplish any ask!

Client questions answered: Does your photographer take care of the extra vendors on shoot day?

When working with a seasoned photographer you are more than likely able to rely on them to supply, or at least help you supply; talent, casting, hair and make up artists etc. In fact we actually prefer to take care of those things if the shoot requires it. This is because with experience comes long lasting relationships with individuals and suppliers in these respective disciplines whom we trust to deliver on the day. Having worked with many suppliers we know who is the best and who has the ability to work well with us and you as the client. The potential need for these services is something we ask clients about very early on, because the truth is - if you are not working with an ad agency, you may find yourself out of your depths when it comes to being aware of what you need for the project at hand. Working with a professional photographer means these questions are already being asked without you needing to know the ins and outs of the industry. This is the added value of working with an experienced team.

More client questions you want answered? Let us know below!

Client questions answered: What kind of price packages can you expect when working with a professional photographer?

As a custom shop, we choose not to offer specific pricing packages. We feel strongly that each job will have its own unique requirements and we never want to overwhelm a potential client with rigid options. We pride ourselves for being able to work within our clients’ budgets whenever possible and often collaborate with our clients to brainstorm ways to make things work. We are here to help, not shut down. 

With all of that said, photography is a business and it is important to know that we, as well as most other production teams have minimum pricing requirements. This can be discussed and explained first and foremost when looking at a budget. You can also expect to be shown standard day rates for needed suppliers, such as hair and make up, grips, assistants, audio techs, camera operators etc. These are the aspects that are important to delivering quality content, but can all be negotiated when the budget is chosen. At the end of the day, the most important thing is to be open with your photographer about your budget. We will always set out to deliver on every project, and we want our services to be accessible. Always feel free to reach out to learn about some of our base prices to see what we can make happen for you!

“MAKE MY LOGO BIGGER” JIVE’s NEW PODCAST

Today is the official launch of JIVE Photographic Productions’ new podcast: “Make My Logo Bigger”. To say we are excited is an understatement. This has been a surprising, and exciting venture, and it has become apparent: the possibilities are endless.

Introducing our new podcast, and podcast services.

The creation of this podcast came to life after we decided to add podcasting to our list of services. Working with existing clients for photography and video production, we began to notice that they were forced to look elsewhere to produce another branding tool - podcasts. This was a wake up call to revisit what services the market is demanding of boutique companies, such as ours. It was an easy decision to immerse ourselves into the world of podcasts, and to invest in the appropriate education and equipment needed to do it properly. As we learned how to service our clients, the opportunity to create our own podcast kept staring us in the face - and now here we are.

The goal of “Make My Logo Bigger” (title derived from an industry inside joke) is to open up the advertising and marketing world in Halifax, and Nova Scotia. This is a massive sector in this province and city, and we feel that showcasing some its vets, and new faces, can help build a stronger community with shared knowledge and experience. Not to mention, we all have a hilarious story or two. We hope that this podcast becomes a resource for all interested in this kind of work, and a place to find well rounded answers and opinions about the industry.

All of this has happened pretty organically, and that is what is most promising about this venture. Heck, I even enjoy hosting it, must be my liberal arts background. Make sure to check back monthly as we continue to bring in leaders from this sector and explore in-depth the advertising and marketing culture of Halifax.

For our first episode we brought on multi-talented Samantha Gracie. Gracie is a Halifax born actor and singer/songwriter who now finds herself based in Toronto. On top of her arts career she has also started her own venture in Social Media Marketing - in fact she is in charge of JIVE’s social media. Working with Samantha has been a great joy, and she has taught us a lot about the importance of social media presence and how to approach the new age of marketing on these platforms. We talk about everything from COVID woes, to why TikTok is the app to keep an eye on. We hope you enjoy this first instalment of “Make My Logo Bigger”, and that you come back wanting more.

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Check it out here: