In this episode of Make My Logo Bigger, we sit down with Tanya DiPenta, Vice President of Marketing and Chief Client Officer, Atlantic at NATIONAL Public Relations, for a conversation that goes far beyond logos and into what truly builds strong, lasting brands.
With more than 20 years of experience across agency and client-side roles, Tanya shares her perspective on strategic communications, reputation management, and what it really takes to connect with audiences in meaningful ways. From leading integrated campaigns for organizations like the University of New Brunswick, Atlantic Credit Unions, Eastlink, NSLC, and Discover Saint John, to her time at Vancity, Tanya brings a well-rounded, real-world approach to marketing that balances insight with execution.
We also touch on leadership, navigating complex stakeholder landscapes, and how purpose-driven work—like her role on the Board of Directors for Brain Injury Canada—shapes the way she shows up professionally.
If you’re thinking about growth, brand, and impact, this is an episode you won’t want to miss.